about this book:

This is the Complete Guide to Seeking and Getting Funding that all entrepreneurs look for and seldom find.


Get Funded! is your complete roadmap to finding the funding you need to succeed, equipping you with the knowledge you need to attract potential investors. This no-nonsense volume is a must-read for any entrepreneur, whether you’re starting a new venture or already have an established business. You will need funding as your company grows—and you must know how to find funding at each growth stage.


Get Funded! is a tremendous value. No other entrepreneurial guidebook on the market covers all the topics addressed in this 122-page manual.


This book explains:


  1. Bullet   The 12-step process of getting funded—what to expect at each step and how long it typically takes.


  1. Bullet   Angel investors and venture capitalists (VCs)—what they are, how they make money, and how you should approach them.


  1. Bullet   Negotiating with investors—which clauses of investors’ term sheets are most important to negotiate.


Get Funded! is divided into three sections:


  1. 1.Section One describes your various funding options and identifies the most appropriate choices for your startup’s stage.

  2. 2.Section Two explains how to make yourself attractive to investors—what they are searching for and how to present your company.

  3. 3.Section Three demystifies the process of getting funded, outlining each step in detail so that you can sail through it confidently and smoothly.


Bonus features include a sample executive summary (crucial to a successful funding campaign) and a list of hundreds of angel investors and VC firms throughout the United States. These extras will make finding suitable investors in your area far easier.


A few features that make Get Funded! such a valuable resource for entrepreneurs:


Zafar explains your funding options. Not every investor will be interested in your company. Certain investor types will be a better match for you, depending on your company’s stage of development. In Get Funded! The author outlines the different types of investors so that you know whom to approach and when to approach them.


Sources of funding


The book describes each type of investor in detail. Different types of investors have different motivations and interests. A "one-size-fits-all" approach won't work. The author helps you understand what makes each type of investor tick, so you can customize a funding strategy that will attract the investors most likely to take your venture to the next level.


Zafar provides a detailed dossier on that mysterious creature, the venture capitalist. He understands how intimidating it can be to approach these potential kingmakers. That’s why, in Get Funded!, Zafar tells you everything about them: how they operate, what motivates them, even how they make their money. Once you’ve read this section, you will know exactly how to approach VCs!


As part of this in-depth discussion of venture capitalists, Zafar also describe how venture funds work. All venture funds are not created equal! Get Funded! explains how to determine whether a fund will be a good fit for your venture. If it's not, why waste time and money pursuing it? It shows you how to invest your time and energy where you have the greatest opportunity for success.


Zafar has loaded enough basic information into Get Funded! to start you on the path toward funding success. But this book is far more than a basic guide—it's really a roadmap for you to follow through every stage of funding.


Your companion as you seek funding


The author packs two decades of entrepreneurial wisdom into Get Funded! During his own career, he raised over $70 million in startup funding, from both VCs and angel investors. He has also used bank venture debt and several other instruments to finance his startups.


Negotiating with your investors


Understanding an investor’s term sheet is one of the most daunting pieces of the funding process. Get Funded! will help you navigate them by explaining:


The breakdown of an investor’s typical term sheet, which you will receive when an investor is ready to commit to your company. A term sheet is a complicated document. The book shows you what they contain and cut through the details to reveal which aspects deserve your focus.


Which sections of a term sheet you must negotiate. You can't negotiate every item on your term sheet. (If you try, potential investors may run away!) Zafar explains what's important and what you should leave alone.


After getting funded...


What happens after you receive funding. Your investors won't just drop off multi- million dollar checks at your house. The author explains the process of moving investor money into your account. It also tell you what your investors expect of you once the money is in your hands.


Get Funded! comes with a 60-day, 100% money-back guarantee. Not fully satisfied? Return it for a full refund.

reviews:

At UC Berkeley we encounter some of the best and brightest “would-be” entrepreneurs. But no matter how great the opportunity, they all face the same challenge—how to get funded. They may be great engineers or scientists, but that doesn’t prepare them to communicate their ideas in the post-dot-com world—a world in which success requires the blending of all available financing sources.


In this volume, Naeem Zafar has done the hard work of digesting and shining a light on the pathways and methods of dealing with today’s complex institutional and informal financing resources. Success comes to those who are prepared—and this volume can help prepare those brave enough to take the plunge. It can be a true ‘life saver.”


Jerome S. Engel

Founder and Faculty Director, Lester Center for Entrepreneurship & Innovation

Adjunct Professor, Haas School of Business

University of California, Berkeley


===================================================================


“Having a great idea, a great team, and a great business model are of little consequence if one cannot raise the necessary cash to get an idea off the ground. Funding—how and where to get it—is an area in which most entrepreneurs struggle. It is as confusing as it is frustrating, especially to someone who is in the fundraising game for the first time. I congratulate Naeem for creating this book; it demystifies to a great degree the art of getting funded.”


Praveen Janapareddy

Entrepreneur & Senior Manager, Oracle


====================================================================

“Get Funded! is a must-have guide for entrepreneurs who have little time to research a comprehensive list of financing options, yet don't want to make critical mistakes during the early stage of their business. The book's actionable recommendations, motivated by real-life experiences, truly demystify the intriguing and sometimes frustrating process of financing during

different stages of start-up creation.


Written with clarity, purpose, and a critical approach, the book covers not only the financing options available to entrepreneurs but also the perspectives and expectations of financiers. Get Funded! will fully equip entrepreneurs with all the tools available to maximize their chances of striking strategic and mutually beneficial deals for their startups.”


Durgam Vahia

Senior Hardware Manager, Oracle.

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books

Get Funded!: A Definitive Guide to Seeking the right funding at the right time and from the right source

By Naeem Zafar, University of California, Berkeley-Haas Business School


Format: eBook

Price: $29.00